THE TRUE STORY OF A TRUE ORIGINAL
"I have come to understand that my brain constantly wants to come up with ideas which give the audience that sort of an "aha" moment. A "why didn't I think of that" feeling."
In 2009 I suddenly realized that up until that point, lightbulbs had always been round.
When I say "always" I literately mean lightbulbs have existed for over 100 years as round objects. The interesting part for me as a designer is that it had been left alone for all those years, it had for some almost mysterious reason been kept just the way it had always been."
-Eric Therner, Diamond Lights Designer